Welcome failure, learn from it. Keep on prototyping, designing, building, innovating! 

Career Achievements:
Cannes Lion 1x Gold 1x Bronze
Cannes Lion Shortlist = x15
Media Innovation Awards = Best of Show + 4x Gold 
Canadian Marketing Awards = 10x Golds + 3x Silvers + 2x Bronze
Atomic Awards = Grand Prix + 4x Gold + 2x Silver
Marketing Magazine Awards = 2x Gold
CASSIES = 1x Gold
Exhibitor Magazine Award = Gold
ADCC Directions = Scarlet Letter (Saatchi) + 6x Silver + 4x Merits
W3 Awards = Best of Show + 2x Gold
Shopper Innovation Awards = 3x Silver
Applied Arts = x9 Awards
Communication Arts = x6 Awards
FITC awards winner (audio) 
The One Show - Finalist 
Yell Awards (London UK) = Winner (E-commerce)​​​​​​
Strategy Magazine B!G Award bronze​

​​​​​​​Equal parts Creative, Strategist and Producer, I've had the pleasure of working with amazing artists, advertising agencies and also companies/brands directly.

What is disruptive thinking?
A way of thinking that produces an unconventional strategy that causes innovation and leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation.

How do you develop disruptive thinking?
Practice. Challenge the norm. Challenge the conventional. Embrace prototyping. Learn from it.
Take (calculated) risks. Take (educated) guesses. Get uncomfortable with normal. Innovate and Challenge the status quo. 

I am a creative executive who loves innovation and technology. My passion and professional trade is strategically conceptualizing, creating and producing digital and integrated solutions. Solutions for brands, clients, agencies and their campaigns.

I mix talented art and UX and employ unique bespoke blends of creative technology stacks to apply innovative digital marketing techniques. I help brands break through the noise and engage audiences with a true immersive brand experiences. 

I began my career as an artist, musician and technician and today I still do that when I can. As a kid I remember Space invaders v.1 in the arcade cabinet and the Atari. My brother and I built computer games using BASIC on the Sinclair zx80 & zx81 (a.k.a. Timex Sinclair 1000). I loved games, graphics, sprites and audio, 8 bit & 32 bit. I progressed to Dragon 32, Commodore 64, Amiga 600, BBC Micro, Spectrum 48 & 128 and beyond. 

I also loved art and design at school and went on to study audio sequencing, synthesis and music technology at college using Apple II and early MIDI synths. During this time the web as we know it was boring, lame, feeble and atrocious to look at. I came across a demo of "FutureSplash 2" (by Futurewave) and then of course "Flash 3" (by Macromedia) and I was blown away, here was a creative animation tool that could (and would) change the web forever. I quickly transitioned from my Music Tech studies over to building and designing websites and GUI animations, by the release of Flash 4, we were adding audio targets and better motion, even early web video. Circa 1998, the web was a vibrant, exciting place full of untapped potential, we knew the web was the future but nobody knew back then just how integral and important the web would become in our lives.   

From building websites to building a Flash community. 

I left England in 2001 headed to North America to became part of the exciting, vibrant and creative flash design community. Inspired by the late, great Hillman Curtis who was (and still is) an inspirational and creative force in my life and for the Flash community as a whole.

In Toronto the first fellow flash enthusiast I met was Shawn Pucknell - Founder of FITC. I became Executive Director of FlashinTO, and along with Shawn, we quickly grew FlashinTO to become the world’s largest Adobe Flash user group with well over 3,000 developers and artists interacting both offline and in person at local monthly meet ups and events. 

FlashinTO gave birth to the inaugural industry event called "FlashintheCan" which eventually evolved into today's global event "FITC" which originated in Toronto. FITC is now a global creative technology design event with a large worldwide community of talented people, a real artistic movement for the modern times. 

Flash gave birth to a new wave of thrilling, immersive, creative websites and mobile experiences, games, interactive storytelling capabilities. What you may not know is that Flash was also used to build a multitude of groundbreaking solutions such as Gmail and YouTube, (both these platforms were built using Flash). 

Flash is sadly now retired, mostly thanks to Steve Jobs, however, the vibrant community continues to create and build using new exciting platforms such as Unity, Unreal, ARkit, ARCore, Spark, Processing, Open Frameworks, Cinder, Touch Designer, .js, CSS, WebGL, WebAR, Machine Learning, TensorFlow and a multitude of new frameworks, authoring tools and languages. We also now live in exciting times of Virtual, Augmented and Mixed Reality, while Social Media, Mobile Apps, A.I., IoT, Robotics and creative tech culture is evolving more everyday. 

I look forward to creating more exciting content and solutions across all platforms. 

Thank you for taking the time to read.
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