Show: Consumer Electronics Show

Role: Senior Producer & Agile Product Owner
OSRAM’s debut CES experience educated attendees on their cutting edge, automotive lighting technology products and showed that OSRAM is “reinventing” light.

Using VR and AR technology, attendees were digitally transported from the convention floor to a country road at night; where they experienced OSRAM products through the world of visible and invisible light.
Biometric technology linked the attendee’s heartbeat to OSRAM’s driver monitoring technology, deepening the attendee connection beyond site and sound.

The solution a multiplayer "free roam" Virtual reality experience plus complimentary Augmented reality experiences and included a full social media strategy geared to CES audience pushing out share worthy content into the proper channels, at the right time.

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