So I was elated when asked to choreograph, direct and help produce a demo video for the launch of the new, improved Adobe’s Premiere CC.

The subject matter was Kendo, the Japanese art/sport of fencing. I love Kendo and have a little experience so it was a great to play an integral role in such a unique project. 

The work was featured at events such as SIGGRAPH (the world's largest conference on computer graphics) and NAB Show (the annual trade show produced by the National Association of Broadcasters). Adobe is changing the world through digital experiences with creative, marketing, and document solutions that empower everyone—from emerging artists to global brands. 

Adobe is ranked #39 on the Interbrand top 100 global brands (2019) 

» Click here to View Video Footage» 
The footage has since then been used as part of a full feature documentary about Team Canada competing at the World Kendo Championships help in Tokyo.

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