Working as Senior Producer / Product Owner for Gloabacore & Taylor Group, we brought Johnson Controls’ car batteries to life by focusing on the consumer story, rather than technical attributes.
To engage visitors, a larger than life-size interactive display was set up where custom avatars talked about their needs on near life-size TV screens.
Then, using iPads, attendees played a game to see if they were able to recall the information in the stories and to then match a customer with a battery that suited their lifestyle.
Through this unique, interactive game, the applications and capabilities of the product line were reinforced, while lead information was also collected.
Then, using iPads, attendees played a game to see if they were able to recall the information in the stories and to then match a customer with a battery that suited their lifestyle.
Through this unique, interactive game, the applications and capabilities of the product line were reinforced, while lead information was also collected.
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