Working as Senior Producer / Product Owner for Gloabacore & Taylor Group, we brought Johnson Controls’ car batteries to life by focusing on the consumer story, rather than technical attributes.
To engage visitors, a larger than life-size interactive display was set up where custom avatars talked about their needs on near life-size TV screens.

Then, using iPads, attendees played a game to see if they were able to recall the information in the stories and to then match a customer with a battery that suited their lifestyle.

Through this unique, interactive game, the applications and capabilities of the product line were reinforced, while lead information was also collected.

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