Instagram campaign.

"...the best performing ad on Instagram to date in Canada".

- Facebook & Instagram Team

"It is considered case-study worthy by the global Instagram team. Congratulations.
We gave you very little time from idea to execution. You killed it!"

- VP, Customer Exp. & Innovation @ TD Bank

Directed and Produced a series of :15 social media videos for TD bank. 

346,000+ people reached.
611,000+ impressions.
94,000+ unique views.

All 3 videos delivered on time, surpassed expectations and were under budget and profitable with no post-launch adjustment needed. Try saying that three times fast :) 
Instagram links
1. “Inside the Music”
3. “Lips”

Press =

Role = Creative Director (Digital) & Senior Producer
Format = Social media campaign series of (15: second) videos to be used on Instagram.
Budget = <100k
Production Timeline = 5-7 days
Results = TD built on their Music presence via this campaign.

As the project lead, I was Creative Director’s and Executive Producer. I was accountable at every stage. I lead a team of both internal and external talent. The project involved managing budgets, timelines, vendors, talent, creative direction, UX/UI, design, quality control, branding standards and client advocacy as well. Each stage involved a multitude of key business decisions.

It was the first time an FI (financial institution) had advertised on Instagram. 
TD is synonymous with supporting music (TD jazz festival, Juno awards, etc.) 

I was contracted by TD's experiential and integrated agency. I conceived and ideated 2 of the 3 concepts. The original scope was 1 video but the client loved all three concepts so I directed and produced all 3 video shoots. The whole process was extremely rapid and we had the whole project presented, approved, produced and live within 5-6 business days of client approval on 3 concepts.

Hat tip to:
Mark Graham, Roma Ali, Mark vanderVoet, Roger Leavens and Rob Scarborough Csc

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