CREATIVE DIRECTION + PRODUCTION
This work was produced and commissioned by Rain43 on behalf of their client the Canadian Nuclear Association. I was executive producer and also added creative digital input to bring the original art direction and concept image to life. Canada’s nuclear industry is responsible for a broad range of products and services that benefit all Canadians, but just how many Canadians recognize how often our daily lives are impacted by nuclear technology? With the launch of the Canadian Nuclear Association’s (CNA) new microsite, NUnuclear.ca, the CNA is encouraging people to learn about the benefits of nuclear that go well beyond the safe, reliable power generation that contributes to a clean energy portfolio in Canada. By visiting NUnuclear.ca, Canadians will learn fun and interesting facts such as how Canada became a leader in nuclear medicine or that nuclear technology helps keep medical devices sterile and safe for thousands of doctors, nurses, and patients to use every day. Every Canadian who has ever driven a car, has a smoke detector in their home or knows someone who has received diagnostic testing and treatment for cancer, has benefited from the contributions made by nuclear technology. NUnuclear.ca visitors can explore the contributions the nuclear industry makes to healthy communities in Canada by visiting the five themed vignettes of the NU future: Nuclear at Home, Science & Innovation, Nuclear in Medicine, New Technologies, and Space Age Nuclear. Within each themed vignette are clickable cubes, which open up to reveal a fact about the daily impact of nuclear technology. NUnuclear.ca is fully integrated with Twitter and Facebook so that users can share relatable and accessible facts and vignettes with friends around the world via the social networking sites. Information can also be shared via email.